The Coastal Environmental Awards Scheme (CEAS) was an activity begun in Phase I of the Tanzania Coastal Management Partnership (TCMP) and which expanded significantly over time. CEAS is an awareness-raising and environmental education program that involves communities in environmental management. The CEAS program sponsors a yearly competition for schools, NGOs, communities, individuals, and commercial organizations that are working to improve environmental quality. The competition attracted over 100,000 participants in 2003, up from 70,000 participants in 2002 and 50,000 in 2001. The winners of the CEAS demonstrate environmentally friendly activities such as beach clean-ups, tree planting, school/community projects, and sustainable fishing. One interesting feature of the CEAS is that the winners are given tools that they can use in their continued work. The CEAS program is a collaborative effort between TCMP and Greencom.