Pwani targets specific problems and opportunities critical to reversing current trends of marine ecosystem misuse and over-use in the Bagamoyo-Pangani and Menai Bay Seascapes. This means protecting marine biodiversity assets such as fish stocks, coral reefs, intertidal resources, and sea turtles by investing in activities related to marine protected area management (community-based and park-based), fisheries management, and protection of marine turtles. Ensuring multiple uses, community empowerment, capacity building, local ownership, use of a participatory approach, and science for management are important features of these Pwani activities.