Creating constituencies and drawing political and public support for rebuilding the fish stocks is an essential part of sustainable fisheries management. Implementation of the communications component is guided by the 5-year SFMP Communications Strategy developed in Year 1 in coordination with implementing partners, the West Africa Regional Fisheries Project and Ministry of Fisheries/ Fisheries Commission communications staff.
The Communications Strategy features national level campaigns targeted at stakeholders to implement the early actions called for in Ghana’s plan to rebuild the small pelagic fishery. A series of communications tools and channels are employed to reach out to both national level and community level stakeholders, focusing on messages that meet the needs of diverse target groups relative to the fisheries management options that will be implemented.
Behavior change communication is another important focus for reducing child labor and trafficking activities in the Central Region. This approach serves as well as to enhance the adoption of best practices in post-harvest fisheries activities.
The SFMP Communications Team has been expanded to fully engage the communications focal persons of project implementing partners. The Team is enhancing coordination and effective communications amongst the partners as well as enriching SFMP communications with diverse innovative ideas and capacity building opportunities for consistency in SFMP branding and documentation.