A communications strategy was designed to disseminate experience, lessons learned and policy implications. It was distinct from the site-level educational activities. The strategy started with determining the key target audiences at the national, regional and international level and included the following events and products:
- A special seminar and meeting of the Tanzania national ICM steering committee
- Special issues or features in Pwani Yetu, a Kiswahili newsletter published quarterly
- Newspaper and radio programs linked to the Coastal Environmental Awards Scheme (CEAS) celebrations
- Press briefings and materials developed for journalists
- Presentations at regional and international ICM, health and population conferences and meetings
- Briefings and materials developed for local decision makers